01Pillar one
Learn by building
A practical curriculum taught by operators — no lectures, no theory you'll never use.
Overview
Most founder programs hand you frameworks. We hand you a problem, a deadline, and the people who've solved it before. Over twelve weeks of intensive work, you'll move from a half-formed idea to a customer who has paid you real money.
Built around the work, not the syllabus
Every week you ship something — a customer interview, a landing page, a prototype, a sale. Workshops respond to what the cohort is actually building, not a fixed agenda. You learn the things you need, when you need them.
Taught by operators, not academics
Our facilitators are practising founders, designers, engineers and investors. They've made the mistakes you're about to make, and they tell you about them honestly. No guru talk. No conference slides recycled from 2019.
Designed for people who haven't done this before
You don't need a business degree, a technical background or a polished pitch. You need curiosity, evenings, and a willingness to be wrong out loud. We meet you where you are and walk forward together.
Inside the work.
Problem discovery
Find a problem worth solving and the people who feel it.
Validation sprints
Test your assumptions in days, not quarters.
First product
Ship a minimum lovable version — not a deck.
Going to market
Pricing, positioning and your first ten customers.
Operating rhythm
Build the cadence that keeps a small team moving.
Ethics and impact
Decisions that compound — for good or for harm.
"I learned more in twelve weeks here than in two years of trying alone."
— Daniel Kim — Cohort '24